In recent years, there has been a shift in focus when it comes to shopping tendencies. Traditionally, days like Black Friday and Cyber Monday dominated as the most profitable, for both consumers and retailers.

However, in 2018 it is expected that more retailers will try to get ahead of their competition by offering their deals as early as a week before Black Friday. Consumers may be vary and thinking about waiting for the “shopping prime time” to get the best deals, but those who are proactive about spending their money and willing to do some research can maybe snag some hidden gem of a deal early.

Although some retailers will offer their deals as early as Monday, Wednesday (Thanksgiving Eve) and Thursday (Thanksgiving) will emerge as the most dominant pre Friday shopping days, especially when it comes to online shopping.

When it comes to the retailers, Amazon, being the ruler of online shopping world is expected to dominate once again this year. If you are looking for traditional in-store deals however, Walmart remains the best option. After them come Kohl’s, Best Buy, Target, Macy’s and others.